Mariah Hanson is a lesbian icon / event promoter extraordinaire .Mariah Hanson is the founder of The Club Skirts. Mariah Hanson presents The Dinah, the largest and the original event of the modern Dinah Shore weekend festivities.
The Dinah, drawing over 10,000 participants, has become more than Just a GetAway weekend. The Dinah is a cultural and an international phenomenon.
The Dinah is the Creme De La Creme of all things in Lesbian Entertainment.
Women Come from all over the world (Australia, France, England, Germany, Scandinavia, Asia, Canada, South America) flock to Palm Springs for a chance to be part of this once a year monumental event. Mariah Hanson is a Big Part Of What Makes that Happen.
To date - and still five months away from the event - hotel room reservations are already at 40% of their capacity. Why? Because to some degree, Mariah Hanson understands how recessions, leisure, and mindset converge .
Most forms of leisure are not purchased for practical purposes, but for emotional ones and for The Dinah audience the economic turbulence does not mean that any type of leisure indulgence is out of the question .
Quite the contrary: leisure diversion becomes a necessity for many (who will seek relief of some sort) especially when it delivers the caliber of entertainment The Dinah has continuously been providing for many years combined with the top of the line selection of social entertainment venues (The Riviera Resort and The Palm Springs Convention Center) and the financial incentive of all-inclusive package deals.
Again, this is where Mariah Hanson comes in - going after key sectors of the travel industry serving a unique product catered to a specific market niche.
Known as the 'go to' person, Mariah Hanson has assisted many big corporations and business companies in helping develop a productive marketing approach to the GLBT market and, as part of a comprehensive integrated marketing strategy, assisted in branding their products to specifically respond to the Lesbian audience of this ever growing market.
To that end, The Dinah 09 has already secured the corporate support of market leaders such as Miller, MTV/LOGO Networks, HereTV! and Bacardi. In addition, Hanson is welcoming new sponsorships including The Advocate and SheWired.com, and forming exclusive partnerships with entertainment moguls such as MTV/LOGO Network (Viacom International, Inc.) which has made The Dinah 09 one of its signature events of the year, and the non-profit organization GLAAD - the official charity recipient - which will be hosting its first ever cocktail reception in an effort to increase its visibility and presence among women.
Hanson's road to success is truly one of extraordinary inspiration.It was back in 1991 that Mariah Hanson produced her first solo Dinah Shore Weekend. The simple but daring concept catapulted the Dinah to international fame. Today, The Dinah is considered the largest lesbian event in the world.
The 2009 Dinah will continue Club Skirts groundbreaking trend of a high profile, entertainment packed and star filled tradition spearheaded a few years back by the monumental performance of the Pussy Cat Dolls and followed the preceding years with an equally big line-up of celebrities/performers including the cast of the L-Word, India Arie, Pat Benatar, Colbie Caillat, En Vogue, Crystal Waters and Ilene Chaiken, to name a few.Always pushing the envelope and being cutting edge, Hanson pulled another coup de forte for the 2009 Dinah. As you may know, The Riviera Resort and Spa recently underwent an estimated $90 million rejuvenation becoming the epic and contemporary deluxe Mecca for high-end world-class travelers - certifiably the most ultra chic, ultimate top of the line destination resort in Palm Springs. As the esteemed legendary venue is christening its official reopening this Fall, it will also welcome another legend: The Dinah.The natural symbiosis between these two iconic entities was logically inevitable: The Riviera Resort has a long standing tradition as the first EVER hotel host of The Dinah series. Maintaining a discreet policy about its business, The Riviera Resort welcomes back the original: Club Skirts Presents The Dinah - taking this grand annual pilgrimage extravaganza to a whole new higher level!
With The Dinah, Hanson has not only successfully built an business empire but as well accomplished a cultural and social phenomenon that crosses over any genders, races and religious denominations. She has certainly become a voice to be reckoned with not only as a savvy business entrepreneur and avant-garde event coordinator/promoter but as well as a gay woman doing it all by herself!
Mariah Hanson has Been Called the mastermind behind Dinah Shore.
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